Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain.Retail involves the sale of merchandise from a single point of purchase directly to a customer who intends to use that product. The single point of purchase could be a brick-and-mortar retail store, an internet shopping website, or a catalog.As consumer demands evolve, consumer good industry and Retail Sector in India must we find the right balance between success today and growth tomorrow.